Labo America, Inc. (“Labo America,” “we,” “us,” or “our”) respects your privacy. This policy explains what personal information we collect through our website at www.laboamerica.com, how we use it, and the choices you have.
Information we collect
Information you give us. We collect the information you provide when you:
- submit our contact form,
- request a product quote, or
- sign up for our email newsletter.
This typically includes your name, email address, phone number, company or organization, and anything you include in your message or request.
How you found us. When you send our contact form, it also tells us the first page you visited, the website that referred you, and any campaign or ad click tags in the link you followed. Your browser keeps this only for the current tab and sends it to us only with your form.
Information we collect automatically. When you visit our website, we and our analytics providers automatically collect standard technical data, including your IP address, browser type, device information, the pages you view, and the site that referred you. Only the cookies needed to run the site are set before you make a choice in our cookie banner. Cloudflare Web Analytics counts visits without cookies and without identifying you. Google Analytics 4 collects this data only if you accept analytics cookies. We use it to keep the site working and to understand how it is used.
Payment information. If you purchase from us, payment is handled by a third-party payment processor. We do not collect or store your full card or bank account numbers.
Cookies and analytics
We use essential cookies to operate the site and to remember your cookie choice. Before you make a choice in our cookie banner, only two other services load: Cloudflare Web Analytics, which counts visits without cookies, and, on our contact page, Cloudflare Turnstile, which protects our forms from spam. If your browser is set to a European time zone, Cloudflare Web Analytics loads only after you accept analytics cookies.
- Google Analytics 4 measures how visitors use our site, such as the pages viewed, downloads and form submissions, so we can improve it. It loads only after you accept analytics cookies.
- Cloudflare Web Analytics counts page views, referring sites, countries and device types. It sets no cookies, stores nothing on your device and does not identify you.
- Google Ads measures how our search ads perform, such as whether an ad click led to a quote request. It loads only after you accept advertising measurement cookies.
We use Google consent mode in its basic form: until you accept cookies in our banner, no Google tag loads and no data is sent to Google. Google Ads cookies are set only if you also accept advertising measurement. If your browser sends a Global Privacy Control signal, we treat it as a refusal of advertising cookies. You can change your choice at any time with the cookie settings link at the bottom of every page. We do not use cookies for interest-based or retargeting advertising. You can also control cookies through your browser settings and opt out of Google Analytics using Google’s browser add-on.
Our mobile application
We offer a mobile application for one of our camera products. If you use it, the app may collect technical information about your device that it needs to function. We do not use this information for advertising.
How we use your information
We use the information we collect to:
- respond to your inquiries and quote requests,
- send you our newsletter and product updates if you have signed up,
- operate, maintain, and improve our website,
- protect against fraud and keep our systems secure, and
- comply with our legal obligations.
How we share your information
We do not sell your personal information, and we do not buy personal information from data brokers.
We share information only in these limited situations:
- Service providers who work on our behalf, for example, our email platform (Mailchimp), our payment processor, Google (analytics and advertising measurement), Cloudflare (website security and visit counts), and our website hosting and IT providers. They may use your information only to perform services for us.
- Legal and safety reasons: when we reasonably believe disclosure is required to comply with the law, respond to lawful requests, or protect the rights, property, or safety of Labo America, our customers, or the public.
- Business transfers: if Labo America is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Email communications
If you sign up for our newsletter, we will send you emails through Mailchimp. You can unsubscribe at any time using the link in any email, or by contacting us at admin@laboamerica.com.
Your choices
You can:
- ask us to access, update, or delete the personal information we hold about you by emailing admin@laboamerica.com,
- refuse or withdraw analytics and advertising cookies at any time with the cookie settings link at the bottom of every page, which also opts you out of any use of your information for advertising measurement (we honor Global Privacy Control signals the same way),
- unsubscribe from our emails at any time, and
- control cookies through your browser and through Google’s opt-out tools described above.
We will respond to requests within a reasonable time.
Data security and retention
We use reasonable administrative, technical, and physical safeguards to protect your information. We keep personal information only as long as needed for the purposes described in this policy or as required to meet legal, tax, or recordkeeping obligations.
Children
Our website is intended for professionals, institutions and adults. Our classroom products are sold to schools and other educational institutions. You must be 18 or older to submit personal information through our forms, and we do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, contact us at admin@laboamerica.com and we will delete it.
Where we operate
Our website is operated in the United States, and any information we collect is processed there.
Governing law
This policy is governed by the laws of the State of California.
Changes to this policy
We may update this policy from time to time. When we do, we will post the revised version here with a new “last updated” date.
Contact us
If you have questions about this policy or your information, email us at admin@laboamerica.com.
